Wianno Capital LLC helps companies through investment capital and human capital.

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Justin Alden Headshot

Started in 2008 by Justin Alden, our firm prides itself on being strategic partners with our clients. Justin has experience in both technology and investment management. He is also an investment management professional and has held positions in both the credit and equity markets. Justin has a bachelor’s degree in Economics from the University of Chicago as well as a MBA from the University of Chicago Graduate School of Business. In his free time, Justin enjoys long runs, live music, and European soccer.

Our Services

Strategy Development

What’s the overall mission of the enterprise? How are you trying to deliver unique value to the customers you serve or are trying to serve?

Product Development

How does the product reflect the firm’s overall strategy? If you don’t have a clear, well-thought out strategy, then you won’t know if you have the right product/project/service to deliver value to your customers.

Marketing Strategy

What’s the message you’re trying to convey? Is it clear and does it reflect the overall strategy of your business?

Financial Analysis and Valuation

If you’re trying to raise money, how much are you trying to raise? Where will the funds be deployed? What’s the basis of the valuation of your firm?

Competitive Analysis

Who are your competitors and what are they doing? Who are your target customers and how are you proving your value to them? Even if you think you don’t have competition, you do.... you’re competing for your customer’s time and attention.

Financial Modeling

Can you capture the overall effect of a change in quantity and price of your product or service?

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Consumer Goods

Consumer products companies must adapt to an informed and complex consumer and behavior. While some may see this as a challenge, we believe this is an opportunity to differentiate the firm and product and ultimately build and deliver sustainable value.


Education companies can no longer operate on with a “one size fits all” mentality. As a society, unless we can provide real value and get people excited about learning, we are failing. Our firm is proud to be an investor in helping change how kids learn and grow.

Financial Services

Consumers are more educated about their finances and have more banking alternatives than previous generations. Financial services firms need to develop better business models to overcome industry shortcomings and adapt to a smarter, more flexible consumer while continuing to provide sustainable value.

Healthcare / Wellness

Healthcare / wellness companies must navigate the myriad of changes in the industry to maintain relevance. Companies in this industry have the unique opportunity and the responsibility to manage care while delivering value to the ultimate end user – consumer. We have worked with companies to improve physician efficiency and patient outcomes because we believe that an efficient healthcare system can help patients be more engaged and ultimately take ownership of their health.


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